Clutch Cola (TV Commercial Pitch)

SCENE: A hallway lined with vending machines.

A man approaches a soda machine and buys a can of CLUTCH COLA. He cracks it open and takes a drink. He turns to a woman who is passing by.

      MAN
      Excuse me.

      WOMAN
      Yes?

      MAN
      You don’t know me, but…I’m Brad Pitt.

The woman looks him up and down.

      WOMAN
      I think you must be mistaken. Because…I’m Brad Pitt.

      ANOTHER MAN (popping into the scene.)
      I beg both of your pardons. (emphatic.) I am Brad Pitt.

Succession of CUTS TO various locations, with the shot directly on a variety males and females from ages six to sixty, all holding a can of Clutch Cola.

      OLDER WOMAN
      I am Brad Pitt!

      BOY
      I’m Brad Pitt!

      MARRIED COUPLE
      We’re Brad Pitt!

      GIRL
      I’m Brad Pitt!

      THREE OLDER MEN (in unison.)
      We are Brad Pitt!

      TWO YOUNG WOMEN (in unison.)
      We’re Brad Pitt!

CUT TO a broad shot of a large crowd all holding up cans of Clutch Cola.

      CROWD (shouting in unison.)
      We! – Are! – Brad! – Pitt!

SERIES OF SHOTS
1) Popping soda can top.
2) Ice clinking into a glass.
3) Soda pouring from a can (no glass visible.)
4) Mouth sipping from a straw (top of glass visible.)
5) Same mouth (nothing else visible) saying “Aaaaaah.”

SPLIT-SCREEN: A can of Clutch Cola and a still shot of Brad Pitt.

      NARRATOR (voice-over; synced with captions.)
      Clutch Cola. (dramatic pause.) You are Brad Pitt.

FADE OUT

*

Copyright 2014 by Michael Marsters
All rights reserved.

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